Parma, Italy
+39 3409108261
marcogarozzo97@gmail.com
2024, 2025 - Ongoing
Indigeno is the wine festival hosted and created at PWCC. I took charge of the visual direction in 2024, evolving into a rebranding in 2025. It is a festival of good, natural, local wine. The regionality was conveyed through bright, sometimes earthy colours reminiscent of the various shades of wine. The identity was enriched with hand-drawn illustrations, modern typography and a precise, orderly layout, while still giving space and importance to colour and photography, which are fundamental to us.
Branding, direction
Branding, visual direction, merch design