GRIP
2024 - Ongoing
GRIP is a hiking club founded in 2024 in Piacenza. I joined the project midway through, after an initial year of minimal branding and a photographic approach, the GRIP team needed a more structured and stronger identity. The challenge was not to distort what had been done up to that point, but to add details, enrich the brand, and provide a long-term vision, while respecting the photographic and minimalist approach.
Branding
Branding, visual direction, merch design