Castel FC
2023
Castel FC is an amateur football team from Parma. I was in charge of the total rebranding, artist direction and design, as well as t-shirts and stickers. The medieval concept on which the rebranding was based comes from the name Castel which recalls Castle in English and the need to combine a modern and elegant appearance with a very strong, almost religious spirituality and cohesion of the players. From this thought was born the logo, which takes inspiration from large recognizable brands such as Burberry and Faber Castel to adapt to the target of football fans in a casual and refined look, as well as the shirts, with a medieval pattern and gothic numbers, and as well as the walking shirt, with a design that recalls a lost elegance on the front, and a modern stylized castle on the back.
Art Direction, Branding
Art direction, Branding: tee design, social media, logo design, photography