BODYCODE
2024, 2025 - Ongoing
Bodycode is a night-time party that brings together techno and electro sounds. The danceable and positive mood led us to evolve the identity of the evening, moving from colourful geometry and aggressive typography to a floating, energetic, more playful world. The challenge as designers was precisely this evolution of identity: initially, we couldn't take any visual liberties that might mislead the user; we needed a direct, Berlin-style language. As the party became known and a reference point in Parma's nightlife, we evolved the concept, giving vent to greater and more impactful compositional freedom.
Branding, Visual
Branding, visual direction, merch design